Web Development

Custom Web Development

Custom apps, integrations and headless storefronts for the requirements that off-the-shelf tools cannot meet.

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Overview

What is Custom Web Development?

Custom web development covers private Shopify apps, integrations with ERPs and warehouses, product configurators, portals and headless storefronts.

We build the same way we build our public apps: tested, monitored and documented so your team is never locked in.

Watch out

Common mistakes

These are the issues we see most often when brands start custom web development work.

  • Building custom when a good app already exists.
  • No tests, so every change risks breaking orders.
  • Code only one developer understands.
  • Ignoring Shopify API rate limits and version updates.

Outcomes

What Custom Web Development delivers

Results we plan for

Custom apps, integrations and headless storefronts for the requirements that off-the-shelf tools cannot meet.

What the work covers

Each phase has a clear owner, output and review.

How we work

Our approach

To get results, we focus on three things.

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  1. Start

    Scope the real need

    We check whether an existing app can do the job before writing custom code.

  2. Deliver

    Build in small releases

    Work ships in short cycles with demos, so you see progress every week.

  3. Improve

    Run it reliably

    Monitoring, logs and support keep the system healthy after launch.

FAQ

Frequently asked questions

Which stack do you use?

Do you offer maintenance?

Will we own the code?

Selected work

Results from stores we work with

Northwind Apparel

  • Shopify Store
  • CRO

A faster theme and a reward cart that lifted every basket

New OS 2.0 theme, trimmed app stack and GrowCart reward tiers.

Harbor Home

  • E-Commerce Growth

Furniture offers that close without a sitewide sale

Redesigned product pages and a HaggleFlow offer flow with floor prices.

Forge Supply Co.

  • Web Development

Wholesale quotes moved from email into Shopify

B2B catalog on Shopify Plus, QuoteRise forms and ERP sync.

Juniper Skincare

  • Data Analytics

One profit dashboard the whole team trusts

Tracking rebuild, cost model and ProfitDesk daily digest.

Illustrative results from EcomGrow client and app projects.

View case studies

Let’s grow your store together

Tell us where you want to be in twelve months. We will map the work to get there.

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They know Shopify from the inside. The new theme was faster, easier to edit and paid for itself in a quarter.

Maya Collins, Head of E-commerce, Northwind Apparel