Forge Supply Co.

Forge Supply Co. cut B2B quote turnaround from days to hours

An industrial supplier moved request-for-quote handling into Shopify with QuoteRise, giving trade buyers instant drafts and the sales team one pipeline.

Location
Columbus, USA
Published
Faster quote turnaround
3.4×
Quote-to-order rate
+41%
Spreadsheets emailed back and forth
0

The challenge

Quotes arrived by email and phone, were priced in spreadsheets and sent back as PDFs. Average turnaround was 2.5 days, and buyers often ordered from whichever supplier replied first.

The solution

QuoteRise added a “Request a quote” flow to every product and cart. SheetBridge keeps tiered trade price lists in sync from the team’s existing Google Sheet, so drafts are priced correctly the moment they’re created.

  • Instant draft quotes for standard SKUs and volumes.
  • Approval queue for custom lengths and finishes.
  • One-click conversion from accepted quote to order.

The results

Median turnaround dropped from 60 hours to under 18, and 41% more quotes converted to orders in the first quarter.

Key takeaways

  • Speed is the deciding factor in most B2B purchases.
  • Keep pricing where the team already maintains it.

Our reps used to spend mornings rebuilding quotes in Excel. Now buyers get a draft immediately and we only step in for the custom bits.

Priya Natarajan Sales Operations Lead, Forge Supply Co.

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