The challenge
The old platform took over five seconds to load on mobile, filters broke on large collections, and every promotion needed a developer.
The solution
We designed and built a custom Online Store 2.0 theme, migrated products, customers and order history, and mapped 9,000 redirects to protect search rankings.
- Mobile-first collection pages with fast faceted filtering.
- Section-based templates the marketing team edits without code.
- Image pipeline tuned for sub-2s loads.
The results
Mobile conversion doubled, page loads fell below 1.5 seconds and organic traffic grew 35% in the first quarter after launch.
Key takeaways
- Performance is a conversion feature.
- Plan redirects before launch, not after.
The new store is faster than anything our competitors run. Customers notice, and so does Google.
