Juniper Skincare

Juniper Skincare found its real margins and saved nine hours a week

A clean-beauty brand replaced manual profit spreadsheets with ProfitDesk, uncovering unprofitable bundles and freeing the founders from weekly reporting.

Solution
ProfitDesk
Location
Austin, USA
Published
Reporting time saved weekly
9 hrs
Net margin after pricing changes
+6.5 pts
Loss-making SKUs identified
4

The challenge

Every Monday the founders exported orders, ad spend and shipping invoices into a spreadsheet to estimate profit. The numbers were always a week old and often wrong.

The solution

ProfitDesk connects orders, product costs, payment fees, shipping and ad platforms into a daily profit view by product, channel and campaign.

  • COGS mapped per variant, including packaging.
  • Ad spend pulled from Meta and Google automatically.
  • Weekly email digest for the whole team.

The results

The founders stopped manual reporting entirely. Repricing four loss-making gift sets lifted net margin by 6.5 points within two months.

Key takeaways

  • Revenue leaders are not always profit leaders.
  • Daily numbers enable faster pricing decisions.

We thought our gift sets were our best sellers. ProfitDesk showed they were losing money once shipping and fees were counted.

Hannah Okafor Co-founder, Juniper Skincare

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They treated our store like a product, not a project. Every change shipped with a number attached, and the numbers kept going up.

Maya Collins, Head of E-commerce, Northwind Apparel